Seminar

Schedule

All seminars will be presented on Thursday September 20.
Seminar Check-In:  7:00 AM – 2:00 PM

Click on seminar name or scroll down for details.

8:00 AM – 9:00 AM    
Meeting Room 16
Graphics on Fabric: Transforming Spaces 
Speaker: Mike Compton,Top Value Fabrics, Product Marketing Manager


In addition to wayfinding, custom graphics on fabric can influence the wellbeing of those visiting a space.  This course provides an overview of the benefits and types of fabric graphics; teaching architects and designers about the use of fabric to create both temporary and permanently transformed environments.  Examples of fabric installations and design considerations will be included.

Mike Compton's bio...


8:00 AM – 9:30 AM    
Meeting Room 17
Hiring, Managing & Motivating to The Optimum Sign Sales DNA – Part 1
Speaker:  Dave Fellman, David Fellman & Associates


In 2015, Dave Fellman conducted the Sign Sales DNA Project, a research study to determine what skills, attitudes and personality traits are most important to sign salespeople. In this two-part program, he will share the findings of this study, which will help you to train, manage and motivate your salespeople more effectively — and also help you to make better sales hires in the future. 


Part 1, from 8:00 AM to 9:30 AM, will cover the study itself, and how to apply this knowledge to the challenges of training and managing your current sales team. 


Part 2, from 2:00 PM to 3:00 PM, will teach you how to pick winners in the future, as well as a thorough discussion of effective compensation strategy.


Learning Objectives:

  • How to assess your current salespeople against the Optimum Printing Sales DNA

  • How to train necessary skills, and motivate better attitudes

  • How to apply the principle of “money talks” to your compensation plan

Dave Fellman's bio...

9:00 AM – 10:00 AM    
Meeting Room 16
Outdoor Graphics 
Speaker:  Lowell Duncan, Verseidag US, East Region Sales Manager, Verseidag Seemee


To educate companies on the possibilities of outdoor graphics.  This session will provide attendees with tangible information to help increase successes when specifying or producing outdoor graphics.  Furthermore, it will provide information on specific types of products and finishing that can be used to complete outdoor printed projects. 

Lowell Duncan's bio...

 

10:00 AM – 11:00 AM    

Meeting Room 16
Inks for Printing Fabric Graphics
Speaker: Rick Martinko, Digital Color Concepts

Rick Martinko has worked in the field of digital graphics since 1989. He was introduced to color management in 1996 while working as a digital retoucher/graphic designer at Merrill David, Inc., a Cleveland, Ohio service bureau and color lab. After moving to Charlotte, North Carolina in 2001, Rick applied his knowledge of color management to such areas as commercial signage, offset prepress, trade show and vehicle graphics. He is currently employed as a color specialist at Digital Color Concepts, in Indian Trail, North Carolina.  He is certified as an HP Latex installer, Mutoh repair technician and a EFI ProServer and Fiery XF Professional.

Rick Martinko's bio...

10:00 AM – 11:30 AM    

Meeting Room 17
Sexual Harassment and other HR Issues facing Today’s Business
Speaker:  Andy Bennett, Alliant Human Resources

 

Sexual harassment in the workplace is not a new problem. But with the recent heightened awareness due to current news coverage, it is one that should be an immediate concern for all employers as the likelihood of employees in the workforce bringing sexual harassment is steadily increasing. At this interactive training session, you will learn all about what sexual harassment is and is not, what every employer must do to be in compliance with employment laws concerning sexual harassment, and how to prevent sexual harassment in the workplace. And, as a bonus…Learn about the top 10 HR mistakes commonly made by businesses of all sizes, and how to avoid them.

Andy Bennett's bio...

11:00 AM – 12:00 PM    

Meeting Room 16
SEG Graphics 
Speaker:  Mike Compton, Top Value Fabrics, Product Marketing Manager


Learn about fabric types used with silicone edge graphics (SEG), fabric characteristics and how they interact with graphic applications. Discover SEG applications, the best practices for success, how to apply silicone edge to graphics and tips for shipping and installation.

Mike Compton's bio...

11:30 AM – 12:30 PM    

Meeting Room 17
Common Sales Sense My Dad Taught Me 
Speaker:  Paul Pici, Owner, MJS Marketing Group


I am not the greatest salesman in the world. In fact, I never was even the best salesman in my family. That would have been my dad. He had many timeless habits that made him successful.

Some of his favorite
...leave a smell not a stink...
...if you are not planning on following up, don’t even make the sales call…
...always look out for the best interest of your principal...
...listen to your elders, advice is crucial, and you don’t know everything...
...enjoy your associates success (even if they are the competition) ...
...never, ever lose the face to face meeting...
...there is no such thing as luck, just hard work that creates opportunities...
AND many more but most importantly...
everything you need to know about sales, family and business in general...
you can find in the Godfather movies...

 

This seminar will focus on the last item, The Godfather.
We will discuss the Principals that are important to follow through with.

Paul Pici's bio...

1:00 PM – 2:00 PM    

Meeting Room 16  
What the Flux is a Lumen and How do I Measure it?

Speaker:  Kenny Peskin – Director, Industry Programs, International Sign Association (ISA)

Have you ever designed a great sign according to the local sign code, won the contract and then gone to apply for the sign permit, only to get hit with requirements on brightness limits and wondered how to supply the official documentation for a custom-made sign as required BEFORE the sign is even built and installed? 

 

This seminar is designed, not to confuse you with complicated scientific jargon, but to give you practical knowledge on how to quickly satisfy the codes so you can get back to doing what you do best . . . Making signs! Participants will learn about the various units of measurements for illumination and luminance, how to convert units between customary/metric, gathering helpful information from manufacturers, and key considerations in designing signs to comply with local requirements.

Kenny Peskin's bio...

 

1:00 PM – 2:00 PM

Meeting Room 17
Hiring, Managing & Motivating to The Optimum Sign Sales DNA – Part 2
Speaker:  Dave Fellman, David Fellman & Associates


In 2015, Dave Fellman conducted the Sign Sales DNA Project, a research study to determine what skills, attitudes and personality traits are most important to sign salespeople. In this two-part program, he will share the findings of this study, which will help you to train, manage and motivate your salespeople more effectively — and also help you to make better sales hires in the future. 
Part 2 will teach you how to pick winners in the future, as well as a thorough discussion of effective compensation strategy.

David Fellman's bio...

2:00 PM – 3:00 PM    

Meeting Room 16
What Every Sign Company Owner & Manufacturer Needs to Know
About Asset Protection,Tax Reduction and Estate Planning

Speaker:  Don Pendleton – American Society for Asset Protection

 

Learn the strategies and tools the nation’s top law firms use to save their clients millions of dollars each year. Learn how to structure business for lawsuit protection and prevention, reduce liability insurance costs, minimize taxes and create a successful estate and business succession plan.


This lecture provides solutions to three major problems: lawsuits, taxes, and probate. From this lecture you will learn how to make yourself unattractive to a plaintiff attorney so they will not pursue a lawsuit against you;
Five tax reduction strategies often missed by professionals and their advisors; Tools you can use to pass assets to your heirs tax free.

Don Pendleton's bio...


2:00 PM – 3:00 PM    

Meeting Room 17
NSSA Annual Meeting
Speaker:  Ray Dion, President, Northeast States Sign Association (NSSA)

Join the NSSA Board of Directors for the 2018 Annual NSSA Members Meeting. All show participants are welcome. Attend and learn more about NSSA and ISA’s plans for 2018 and 2019 and about member benefits and learning opportunities. The 2018 NSSA Expo tradeshow will open following the meeting.

 
 
 
 
 
 
 
 
 
 
 
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